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Internet Erasure Ltd, Right to Erasure and Right to be Forgotten specialists for search engine results

DuckDuckGo Right to be Forgotten UK, practical guide to blocking search results for your name

Written by Caroline Hart, Clerk to the Caseworkers, Internet Erasure Ltd

Last reviewed: 6 September 2025

Quick answer

  • Scope, UK and EU only: you can ask for dereferencing where information is inaccurate, inadequate, no longer relevant or excessive, balanced against the public interest.
  • What you must provide: exact URLs, the name query, proof of identity, your country of residence, and short reasons with evidence.
  • How to contact DuckDuckGo: email [email protected]. Include the items above and a short explanation.
  • Content usually remains online: dereferencing does not delete the page. Ask the publisher to remove or update the content if appropriate.
  • Data broker listings: DuckDuckGo’s Personal Information Removal is a subscription feature that targets data brokers, and it is currently available in the United States only. It is different from search dereferencing.

1. What the law says, statute first

Article 17 of the UK GDPR, and the equivalent Article 17 of the EU GDPR, gives you the right to request erasure of personal data in defined circumstances. Search engine dereferencing is one way this right operates, balanced against the public interest. Read the legal text:

https://www.legislation.gov.uk/eur/2016/679/article/17

The Court of Justice confirmed search engine responsibilities and that global dereferencing is not required. Read the judgments:

https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A62012CJ0131 https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A62017CJ0507

2. How DuckDuckGo approaches results and removals

DuckDuckGo explains that search results come from a combination of sources and that it also operates its own crawler, DuckDuckBot. Its help pages describe how removals work and when to contact the team for specific cases.

https://duckduckgo.com/duckduckgo-help-pages/results https://duckduckgo.com/duckduckgo-help-pages/results/sources https://duckduckgo.com/duckduckgo-help-pages/results/can-a-result-be-removed

3. How to contact DuckDuckGo

  • Email for privacy enquiries: [email protected]
  • Help and contact page: https://duckduckgo.com/duckduckgo-help-pages/company/contact-us

When you write, include your full name, your country of residence, the exact name search that surfaces the links, every URL on its own line, and a short explanation with supporting evidence.

4. Prepare a strong request

  • Exact URLs: list the full links you want dereferenced, one per line.
  • Your search name: the full name that surfaces those URLs in the UK.
  • Identification: be ready to verify that you are the person affected.
  • Short reasons with evidence: explain inaccuracies, outdated context, disproportionate impact, or other Article 17 grounds. Attach proof such as judgments or corrections.
  • If a page changed or was removed at source: ask the publisher to update or confirm, then include that evidence in your request.

5. ICO guidance you should know

The UK Information Commissioner explains how search result dereferencing works and how complaints are assessed. If your request is refused, you can escalate here:

https://ico.org.uk/for-the-public/online/internet-search-results/ https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/individual-rights/individual-rights/right-to-erasure/

6. Personal identifiers and data broker listings

DuckDuckGo’s Personal Information Removal is a subscription feature that targets data broker listings. It is currently available in the United States only. It is different from search dereferencing.

https://duckduckgo.com/duckduckgo-help-pages/privacy-pro/personal-information-removal

7. Outcomes, what to expect

  • Dereferenced for your name query in the UK and EU: results no longer show for your name where dereferencing applies.
  • Partial approvals: some URLs may be dereferenced while others remain. Submit further evidence if needed.
  • Refusals: you can complain to the ICO, or resubmit with stronger evidence.

8. Step by step, my recommended flow

  1. List each URL and confirm the name query that surfaces it in the UK.
  2. Gather evidence, corrections and context, for example court outcomes or retractions.
  3. Write a concise request with Article 17 reasons and attach your proof.
  4. Email [email protected] and keep a copy of your message and attachments.
  5. Track the response, answer any follow up questions, and record decisions.
  6. If results continue to appear despite corrections at source, reply with that evidence and ask DuckDuckGo to review.

Need professional support

I coordinate casework at Internet Erasure. Our caseworkers handle UK and EU Right to be Forgotten submissions daily, including complex matters around criminal offence data and news reporting. If you want help drafting, evidence mapping, or escalation, contact Internet Erasure Ltd.

https://www.interneterasure.co.uk/contact.html https://www.interneterasure.co.uk/faqs.html

General information only, not legal advice. RTBF is a UK and EU remedy, not a global removal.

© Internet Erasure Ltd. Written by Caroline Hart, Clerk to the Caseworkers, Internet Erasure Ltd.

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Internet Erasure Ltd is a specialist legal practice focused on the Right to be Forgotten under Article 17 UK GDPR and EU GDPR, together with other lawful mechanisms for removing online content to restore privacy and reputation. Our work focuses on privacy, data protection and online reputation law, including legal submissions to search engines, publishers and online platforms.

Joy Martin, LLB, is the Legal Submissions Manager at Internet Erasure Ltd. She specialises in privacy, data protection and online reputation law, overseeing the preparation and quality assurance of submissions made under Article 17 UK GDPR and the Right to be Forgotten, helping to ensure that each case is supported by clear legal argument, relevant case law and appropriate evidence before submission.

Since February 2022, Internet Erasure Ltd has acted in more than 1,450 Right to be Forgotten matters. This work has given the firm extensive real-world experience in Article 17 UK GDPR, privacy, data protection and online reputation law. The firm has also received hundreds of independently verified reviews across Google and Trustpilot.

The Right to be Forgotten service provided by our specialist legal team is recommended by charities, support organisations, companies, family offices and private individuals. A selection of those recommendations is featured below.

Further information about our legal and regulatory status, fees and payment terms, communications, privacy policy and working practices is available at 
About our Practice and Standards.

Internet Erasure® is a registered UK trade mark. Trade Mark Registration Number: UK00004127722 

Internet Erasure Ltd is a company registered in England and Wales. Company Registration Number: 13916445

Registered Office: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London E14 9NN.

Content across this website is prepared by the Internet Erasure Ltd team and reviewed periodically by Joy Martin, LLB, Legal Submissions Manager at Internet Erasure Ltd, to help ensure that it remains legally accurate and up to date.


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    • How to Remove Newspaper Articles Under the Right To Be Forgotten
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    • Right to be Forgotten Case Studies
    • What to Do If Google Refuses a Right to Be Forgotten Request
    • RIGHT TO BE FORGOTTEN ENFORCEMENT POWERS
    • Why the Right to Be Forgotten Matters Now More Than Ever
    • Right to be forgotten get links removed
    • Getting a job with a criminal conviction and removing links from search engines
    • Libel and defamation in the UK: what legal steps can you take as a victim?
    • When the Right to be Forgotten Applies in the UK
    • The Right to be Forgotten and GDPR in the UK
    • The Right to Erasure debate
    • Tips to improve your online reputation with the Right to be Forgotten
    • Beginner's guide online reputation management
    • Advanced tips for online reputation management and the Right to be Forgotten
    • Online reputation management after a personal crisis
    • Advanced online reputation management
    • Beginner’s guide to working with a reputation management company
    • How to remove negative news articles
  • Right to be Forgotten: AI, DIY and Professional Help
  • Contact
    • SOS